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The Three Most Effective Strategies for Driving Sales Through Social Media
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Monday, November 12th, 2012 4
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This is a guest post by my dear friend and colleague
Scott Klososky, former CEO of three successful
startups, including Webcasts.com, which he sold for $115 million. For more on
how to leverage social media to grow your sales, join Scott and I in a
complimentary online training session this Friday, Nov. 16. Register now.
By Scott Klososky
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other
forms of marketing. Companies including Starbucks,
Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous
results from social marketing methods, and they are gaining traction with tools
like customer intelligence, email, word-of-mouth campaigns and viral video—all
tailor-made to provide huge benefits for businesses.
Let’s take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:
Customer Intelligence – Most organizations simply maintain a database with a name, contact information and company. A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data. This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)
Many businesses now automate this process by connecting their CRM systems to services that find every new customer online and harvest social profile information automatically. It is now possible to monitor online actions of customers for keywords that might create alerts at the business so action can be taken. For example, if a customer updates a LinkedIn profile with a job change or promotion, your database could be automatically updated, and you could send a congratulatory message.
Read More »
By Scott Klososky
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other
forms of marketing. Companies including Starbucks,
Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous
results from social marketing methods, and they are gaining traction with tools
like customer intelligence, email, word-of-mouth campaigns and viral video—all
tailor-made to provide huge benefits for businesses.Let’s take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:
Customer Intelligence – Most organizations simply maintain a database with a name, contact information and company. A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data. This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)
Many businesses now automate this process by connecting their CRM systems to services that find every new customer online and harvest social profile information automatically. It is now possible to monitor online actions of customers for keywords that might create alerts at the business so action can be taken. For example, if a customer updates a LinkedIn profile with a job change or promotion, your database could be automatically updated, and you could send a congratulatory message.
Read More »
How to Find New Customers with the Newest in Social Innovation
Posted by on
Sunday, November 11th, 2012 Add
your comment Click
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Are you leve
raging social media to drive more sales? Join me and Scott Klososky,
a world-class leader in helping companies implement Socially Facilitated Selling
(SFS), to learn innovative tools and strategies in an exclusive online training
event — my compliments.
Register now!
raging social media to drive more sales? Join me and Scott Klososky,
a world-class leader in helping companies implement Socially Facilitated Selling
(SFS), to learn innovative tools and strategies in an exclusive online training
event — my compliments.Register now!
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