4 Necessities To Embed Your Latest Youtube Video
Video is huge right now. With ever-faster connections spreading worldwide, video has become
the go-to medium for
Internet companies to reach out to a swiftly growing audience. Choosing to embed
your latest YouTube video in your website is a great way to bring you new
visitors, get people talking about your company, and drive new sales!However, it's not enough to just embed the latest YouTube video and call it a day. To get the most from your video, you need to make sure you've got your proverbial ducks in a row. Focusing your video and making sure it is seen by the right people is vital to your success.
Here's four things you need to make sure you have to make your latest embedded YouTube video into a hit!
Four Things You Need When You Embed Your Latest YouTube Video
I. Your Own Branding
The Internet presents a unique branding problem: All too often, you're using shared space. If you have a Facebook page, you're competing with Facebook's own branding in trying to establish your own. The same is true for YouTube. By using branded video conent, you can ensure that your branding shows through loud and clear, whether they're being viewed on your site or on YouTube.
Also, sharing videos is part of Internet culture. Branding your video makes sure there's never any question who made it.
II. Relevance to the Viewer
Before embedding that latest YouTube video, stop and ask yourself: Why would someone want to watch this?
Be honest. People on the Internet don't watch videos that don't grab their interest, and pretty much immediately. (You have about ten seconds, give or take.) Everything surrounding the video - including headlines and any copy - as well as the page design itself need to give the visitor a reason to want to click play.
If you don't see a clear reason someone would want to click, take a step back and revise your strategy before proceeding.
III. Social Media Engagement
Videos don't spread themselves, at least not yet. For your embedded YouTube video to get noticed, people need to be sharing it online. Just consider: Over 700 YouTube videos are shared on Twitter alone each minute. That's a lot of people sharing videos.
Incorporating integrated social sharing apps makes it simple for people to engage with your vids. Buttons within the video itself link directly to their favorite social sites, making for one-click sharing. Further, this means that no matter where people see your video, they'll always have your social media links right at hand.
Getting people talking about your video is one of the best ways to spread it, so you should encourage this whenever possible.
IV. Interactive Elements
You can do more with a custom YouTube embedded video apps than just social media, as well. In fact, using apps and plugins to keep people clicking on your video is an extremely effective way at building engagement with video promotions.
You could set up your videos to print out coupons with a click, or to provide an exclusive MP3 download. It can show QR codes visitors can scan with their smartphones. Embedded maps can guide people to your stores. You could even embed live news, weather, or stock feeds.
Just make sure to keep it relevant to the video, so it doesn't feel like you're adding features simply to be showy. It still needs to feel integrated.
Do YouTube Embedding Right
When you embed the latest YouTube video in your site, take a moment first and consider whether you'll be using it to its full potential. Keep your branding intact, make it relevant to the viewer, and give them plenty of ways to interact with it.
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