Daniel Pink's new newsletter

Hey alan russell,

Welcome to the latest edition of our irregular and irreverent newsletter. In this edition, you'll find an exclusive preview of the two-minute trailer for my new book, an invitation to help spread the word about that book, a cool set of workshops we're doing, and a list of apps to help you get through the next natural disaster.

Let's get started . . . 

 

 

2-MINUTE VIDEO PREVIEW OF THE NEW BOOK

As many of you know, I've spent much of this year cloistered in my tiny office -- one leg shackled to a desk, my family sliding fruit roll-ups under my door -- trying to finish a new book.  And now, I'm happy to report, the writing, fact-checking, proofreading, copyediting, design, layout, and more proofreading are all done.

 

The book is called TO SELL IS HUMAN and it'll be out on the final day of 2012.  

 

Because you newsletter subscribers have been so supportive, I wanted to show you our two-minute book trailer before we release it to the wider public.  You can find the trailer here.  And for those who want a sneak peek of the actual book jacket -- not just the cover, but the flaps and the back, too -- you can see the printer's proof here.

 

If upon glimpsing this material, you're moved to preorder the book (Amazon, BN.com, IndieBound ), please, please, please hang on to your receipt. In a few weeks, we'll be announcing an awesome package of giveaways to folks who order before the publication date.
 

Two-minute video trailer
Printer's proof of book jacket

 

 

 

WANT TO HELP? WE'RE LOOKING FOR 96 AMAZING PEOPLE

I've been writing books now for about 15 years. And in one important respect, it never changes.  For me, writing is, was, and always will be difficult, time-consuming, and occasionally madness-inducing. But since I can't help myself, and since I can't do much else, I stick with it. 

 

Publicizing books, though, is a different story. That world has changed significantly since I started in this racket. The old methods of spreading ideas have grown stale. And if a book is to have any life at all, the way an author gets his or her notions into circulation must be as innovative as the content of the book itself. 

 

That's why for TO SELL IS HUMAN, I'm trying something different. I'm assembling a team of 96 hardy and creative souls to help launch this basket of ideas. 

 

If you're interested in applying to be part of this elite squad, check out our Launch Team page.   

 

The basic deal is this: In exchange for your spreading the word to people in your network and helping us brainstorm ideas, we'll give you an advance copy of the galleys of the book, a signed first edition of the hardcover, and access to an exclusive, private Facebook group. 

 

Alas, since we're looking for quality more than quantity, we're limiting the team to 96 participants.  If you're intrigued, check out the super-short application.  (Sorry. For a host of legal and administrative reasons, we have to limit this to applicants from the U.S. and Canada.)

 

TO SELL IS HUMAN Launch Team

 

 

 

1 MORE ANNOUNCEMENT: DRIVE WORKSHOPS

While we're telling the world about a new book, we're also trying to extend the reach of an older book.  Last month, we launched a set of workshops built around the principles in DRIVE that give organizations hands-on, practical ways to put those ideas into action.  These one-day seminars teach participants how to use autonomy, mastery, and purpose to increase engagement and motivation in the workplace. And for you trainers, we also have an excellent train-the-trainer program that can license you to deliver these workshops inside of organizations. 

 

We've been going like gangbusters outside of the US. And we're hosting our first American session on December 4 and 5. This program includes both the one-day workshop and the one-day train-the-trainer program.  

 

You can find more information in this post on the PinkBlog and on the Drive Workshop website.

 

 

 

8 APPS TO HELP YOU WEATHER A STORM -- LITERALLY

The American east coast has taken a beating in the last several months.  In July, those of us in the national capital area were hit with a derecho -- a bizarre superstorm that wreaked havoc on our electrical grid. Then a couple of weeks ago, the entire eastern seaboard was gobsmacked by Hurricane Sandy. Here at the Pink House, we were out of power for five days during the first meteorological meltdown -- and dealt with a day without power, a flooded basement, and toppled trees for the second.

 

It was during these times that I realized how much I relied on my smart phone -- both to understand what was going on and to get a handle on what was coming next. So along with my colleague Elizabeth McCullough, I've assembled some of the best natural disaster related apps -- so you can have them on your phone the next time disaster strikes.  Here's our list:
 

Flashlights: This is a basic -- every phone should have one. Start with this for iOS and this for Android.  

Red Cross: The iconic charitable organizations offers five different apps (for both iOS and Android) with first aid instructions, preparedness advice, and messaging systems to let loved ones know you’re safe.

FEMA: Includes “preparedness information for different types of disasters, an interactive checklist for emergency kits, a section to plan emergency meeting locations, information on how to stay safe and recover after a disaster,” and more.  iOS and Android. 

Medlert 911+: “Free for a limited time,” this one-touch iOS and Android app notifies your emergency contacts, your doctor, and dials 911 simultaneously.

SitorSquat: Because sometimes it’s that kind of emergency. Find the nearest clean restroom, or call out a subpar one. (iOS and Android)

Utilities: Many electric utilities have apps that customers can use to report outages, see maps of affected areas, and get a rough estimate of when power will be restored. During both D.C. calamities, for instance, Pepco's app -- available on every platform -- was essential.

RepairPal: Car broke down in the middle of nowhere? Find a repair shop and get a fair estimate with this app (iOS and Android).

Insurance: Many insurance companies are now offering mobile apps to streamline claim submission, roadside help, repair service, and more. Here are a few; check with your insurer to see if they have an app for you.

• State Farm
• Geico
• Progressive

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As always, thanks for reading our humble newsletter. Here's hoping that the next month is disaster-free for you and yours.


Cheers,
Daniel Pink

Web: http://www.danpink.com
Twitter: @danielpink