Thriving in the
SocialEra & What it means for Social Business
By Nilofer Merchant on Nov 29, 2012 05:01 pm
When you realize social can affect everything, you can create value entire
differently. And that has huge implications for us as leaders, for our
organizations and for our economy. But it will mean we need to stop thinking
“Social Media” and start thinking about what Social really means — to be
connected, purposefully and in community. There is a more sophisticated
approach, a new set of constructs and business
models where making a profit doesn’t mean losing purpose,
community, and connection. Finding the right balance between them is key.
What we create next will be the organization design for the future. The value
we create next will be rich in many senses of the word.
This is my talk on this idea thread — in many ways a pure
business-slant overview of #socialera book. I did it back in June, 2012 at
the Dachis Summit in London as it was on the way to my TEDGlobal
talk. Since I went on my summer holidays right afterwards, I had actually
forgotten this video existed but thought we should add it to the archive by
posting it to the blog.
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Saturday, December 1, 2012
Nilofer Merchant shares SocialERA talk and a like to one of her talks
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