When Jodi Glickman, author of Great on the Job: What to Say, How
to Say it. The Secrets of Getting Ahead - joined us for her Social
Capitalist Skills Session last year, she shared some of her thoughts about the
role of social media, and how online connections are only part of the
relationship equation.My thought is that digital communication is one piece of the puzzle. Social media is an amazing tool, but it’s one piece of the pie. If you are connecting with someone on LinkedIn, if you are following someone on Twitter, if you are commenting on someone’s blog post, that is the first step in the dance, if you will. It’s almost like dating. Then, the way that you continue to build that relationship is, at some point, take it offline and schedule a call or meet for coffee.
A great example, actually, is how I came to know the myGreenlight team. Your community manager, Kibibi Springs, and I started exchanging emails, we connected on social media, we built a relationship online. Then, we had our first call, and we loved each other and had a great time talking. Then when I was in New York recently, I met with Sara Grace, your program director, and she and I had an in-person meeting that was great.
The relationship starts online, but the way that you really make traction is by eventually meeting people in person, or at least getting on the phone. So people think that social media is the end-all-be-all, or the only thing you have to do. It’s not. It’s not enough just to connect with someone on Twitter or make that initial connection. That’s great, but then, take it into the real world and go have a live conversation with someone. That is how you will build and cement a relationship.
To see what else Jodi had to say, check out the transcript and recording from her interview here.
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