Website customization startup Optimizely raises $28M

Enlarge

Website customization startup Optimizely, led by former Googler and Obama campaign staffer Dan Siroker, said on Wednesday it has raised $28 million in funding.

Sponsored Links
	Cisco SmartPlay—UCS C24 M3 Rack Server Discounts on Cisco UCS C24 M3 Rack Servers with Intel® Xeon® processors. www.buildprice.cisco.com
	Mortgage Rates Hit 2.25% No hidden fees or closing costs! $150K Mortgage for $573mo. 2.49% APR refinance.LendGo.com
Get Listed Here

Cromwell Schubarth

Senior Technology Reporter- Silicon Valley Business Journal

Email | Twitter | Google+

Website customization startup Optimizely said Wednesday it raised $28 million in Series A funding.

The San Francisco company led by Dan Siroker, a former Googler who was President Obama's 2008 campaign director of analytics, said the round was led by Benchmark Capital. Benchmark's Peter Fenton is joining Optimizely’s board.

Existing investors Battery Ventures, InterWest Partners and Google Ventures also participated.

The round brings the total raised by Optimizely, which launched in 2010 and is a Y Combinator graduate, to $31 million.

Optimizely lets customers test different versions of their website to select groups of users in a process known as A/B testing.
In a blog announcing the funding, Siroker said Optimizely's annual revenue growth rate is over 400 percent and its revenue run rate is in double digit millions.
Click here to read the blog by Dan Siroker announcing Optimizely's new funding.
Click here to subscribe to TechFlash Silicon Valley, the daily email newsletter about startups, venture and angel investors.

Cromwell Schubarth is the Senior Technology Reporter at the Business Journal. His phone number is 408.299.1823.