Why do some houses sit around for ages while their neighbors
fly off the shelf?
The sellers often think their home lingers because it's
something their agent is doing or not doing. And sometimes they are right. But
more often than not, unsuccessful sellers have a terrific agent whose advice
they totally ignore.
- They don't prepare the house for the market. They argue that
buyers will be able to use their imagination. Buyers either won't notice the
bathtub scum, the moldy leftovers in the fridge, or the clutter. They'll see
the potential. Buyers have no imagination and they
don't get potential unless they are potential renovators looking for a bargain.
- They smoke in their house. If
your house smells like an all night poker game, even buyers who smoke will
probably pass on it.
- They are annoyingly inflexible about letting in agents and
buyers. What? You want to show my house in a half hour? Sorry, but I'm
covering my gray. Go away! If I can't show it, I
can't sell it. Sorry. If you're a pill about showings, you are sending the
buyer's agent a message that you'll probably be a pill throughout the
transaction!
- When they do let people in, they "help" the buyers' agents
do their jobs, following them around like they might steal the family silver.
They point out all of the home's features that the agent might otherwise miss.
Even though the buyer broker may never have been in the
house in her life, she doesn't need your help. Really!
- They tape little signs to
the walls to point out all of the extra features they lovingly added to the
house. Most of them are totally obvious things and they sort of annoy the
showing agents. Many of the features they point out
aren't even plusses to many of the buyers looking at the house.
- The sellers stage their house with potpourri, scented candles, and those little "plug ins".
Buyers hate those things - the only smell is no smell
at all
- Their adorable doggy enthusiastically greets buyers with a wag of
the tail and a sniff to your, well, you know. Even if he's not a Realtor-eating
dog, he needs to be gone. Now, I love dogs (one in
particular), but they no matter how cute and friendly the dog, he needs to be
out of the house or somehow confined when the house is being shown.
- They price the house way
above market, explaining to their agent, "Hey! It just takes one!" Actually, it doesn't work that way. While price isn't the only
factor, it's probably the most important one.
In real estate school, they explain that there are 4 basic
elements in a marketing plan: condition, access, price and marketing. The
seller controls everything but the marketing, and even the most ambitious market
plan won't work without the other three puzzle pieces fitting into place.
And yes, even in a sellers' market, it's completely possible
for your house to sit unsold.
If you are
planning a move to or from the Washington area, I can help. I am licensed in
DC, Maryland and Virginia. Please email me at Housepat@mac.com or call
202-549-5167.
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