Consumers these days have an insatiable demand for information, according to the consultants at trendwatching.com.
With new possibilities unlocked by technology, consumers want to visualize data, map it, track it, alert it, evaluate it, and use it in ways that make life better.
"Info Scarcity" is one of dozens of megatrends listed in the premium database at trendwatching to identify some products that fit into this trend. We see it everywhere, like in the following products.