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| The Face of the Information Age |
We live in an era of texts, push notifications, and 144 character tweets. Businesses can safely conduct electronic transactions anywhere, anytime. There is an app for nearly everything – from dating to following your favorite sports team.
This much is now a given, not just a cliche. But is it possible to drill down a bit further to benefit a specific industry?
Mortgage professionals now have a mobile app available for use that is arguably unlike any in the industry. This app, created by Easy Mortgage Apps, is an on-going collaboration by mortgage bankers and IT experts. But the end product is all yours as the app is rolled out and branded in your company's name. We also make sure the app contains the best features for your book of business and referral partners.
Sounds good so far, right? Wait, it gets a lot more interesting!
Easy Mortgage Apps started working on its app to address the number one problem in the mortgage industry: communication. It is an on-going problem. I have witnessed, since I left the mortgage business, poor communication by LO’s on mortgage transactions involving my own friends. Phone calls were never returned. Updates were grudgingly sent out after numerous emails and angry phone calls. Same old, same old!
Even in the days before email, there simply was no excuse for failing to provide timely updates to clients. Yet, poor communication appears to be endemic to the industry. As the refinance market continues to dwindle, doesn’t it make sense to look at a different way to generate purchase business, close loans faster, and retain clients?
Second, smart phones and tablets, whose numbers are growing in leaps and bounds, have created an opportunity for instant communication and brand recognition. That “Think Pad” notebook computer in your office is no longer the center piece of your business. In fact, it's obsolete.
How fast is this new era unfolding? Remember the dot.com revolution? Venture firms invested billions and billions of dollars to find the next “Microsoft.” That era ended in the blink of an eye. It is no longer a question of how many eyes see a product but rather the speed and efficiency of communication through mobile devices. Fewer clicks is now the norm, a whole new perspective of less is more.
Some people say the mortgage industry is undergoing a paradigm change. That is true. But there is an overarching and much larger shift taking place in information technology. The mortgage companies that embrace and exploit this new information age will prosper, particularly those small to medium lenders who will instantly have the ability to reach far beyond their traditional market footprint.
So why use Easy Mortgage Apps to create your App? What makes us so special?
One, mobile apps is our area of expertise. Our sole focus allows us to quickly evolve and bring to market new modules such as the one for stand- alone loan officers. There are more exciting developments in the pipeline.
Second, we will save you time and money getting to market. The mobile app information era will only increase in speed. Time is of the essence. Big companies are slow to bring a new product to market and have higher development costs. Small and medium size companies often lack the time and money to develop and deliver a new product. Plus, isn’t the goal of mortgage companies to originate and fund more loans?
Third, our pricing, when coupled with the lack of development costs, allow any firm big or small, to realize a much quicker return on investment. A few extra loans per month are all that’s required.
Last, we are going to be there for all our clients teaching them the best ways to use their apps as well as how to best use social media and to enact a mobile strategy. We will help you get every last drop of juice from the investment you make in mobility.
Feel free to contact myself or one of the company principals for more information and to schedule a demo.
Contact Information:
Robert Katula: Robert@easymortgageapps.com
Company Principals:
Paul Mignone: Paul@easymortgageapps.com
Michael Kelleher: Michael@easymortgageapps.com
I was four and a half years old when President Kennedy's life was tragically cut short in Dallas. Little did I know at the time how that day would impact my own life. Growing up without JFK did not seem like a big deal.
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