Selling Your House to The “Now Generation” of Home Buyers
Selling Your House to The “Now
Generation” of Home Buyers
The “Now Generation” also known as the “Y
Generation” (1980’s-2000) are now at the stage in life, where they are becoming
homebuyers and real estate investors. Most of the people in this group are
looking for something different from the traditional style house. This article
will help you as a seller learn some tips and tricks to attract these buyers and
get them interested in your home.
Who Is This Generation & What Are Looking
For?
The Now Generation is the group that has grown up in the digital age,
and age of individualism. Research and surveys have shown that this group will
have less children and are more likely to focus on careers, and may have
families later in life.
What they are looking for in a house, is something out of the norm.
They are in search of houses with more of a modern looks and cool gadgets. Most
of these people are looking for a place they can call home, that works for their
needs. This generation is more into media rooms,game rooms,office space, and
smart technology, not formal dining rooms or large tables in the kitchen.
Being that this generation is so interested in digital media and
constantly being online, high speed internet and connection for both computer
and mobile devices is a must. Most of these buyers are looking for homes with
the latest technology and using the most modern and advanced methods of buying a
house.
So what can You do to get the “ Now Generation’s” attention
?
For starters you can make sure your house looks
completely spacious and each space is used efficiently. Like I said above, they
could care less about extra bedrooms for kids and guests, because they are more
career oriented, so in your listing point out that extra rooms can be turned
into office spaces,media rooms, or whatever you think they would like.
As far as the Kitchen goes, put a smaller
table in there and highlight bar top seating areas. In family rooms, make sure
the space is spread out and optimizes for entertainment or special
occasions.
As I mentioned above, digital media and online capabilities is what
this generation relies on. So what you need to do is capture their attention by
going where they are…online! most of the people in this group realize that they
don’t need a traditional agent to find a house for them. They are the generation
of online shoppers and like online shopping want to look at a house online
before they go and look at one in person.
So what you need to do is list your home
online in as many places as possible that would catch their attention. You do
not even have to use a traditional agent to sell your house to this generation.
A flat fee listing service could be a great way to go about selling your home.
First
off with the flat fee listing service, you save yourself the 6% you would pay a
traditional agent by only paying a flat fee. Next you get your house posted on
the MLS and websites such as realtor.com. Flat fee listing sites are often well
connected with many websites due to the fact that their business is more onine
compared to a traditional agent. Finally you will be put on and connected with
all the social media sites where these users are. In addition to being put on
all those sites promote your home on your own social media networks and you can
learn how to effectively do that on our other blog: Tips
To Selling Your Home With Social Media
First
off with the flat fee listing service, you save yourself the 6% you would pay a
traditional agent by only paying a flat fee. Next you get your house posted on
the MLS and websites such as realtor.com. Flat fee listing sites are often well
connected with many websites due to the fact that their business is more onine
compared to a traditional agent. Finally you will be put on and connected with
all the social media sites where these users are. In addition to being put on
all those sites promote your home on your own social media networks and you can
learn how to effectively do that on our other blog: Tips
To Selling Your Home With Social Media
Conclusion:
You have to get creative when selling to this generation, and you may
have to stray away from the traditional ways of showing and marketing your
house. Make sure your listing explains other uses for rooms, and explains why
your home is different from the cookie cutter molds of other homes. Also look
into a flat fee listing service to further showcase your home online and reach
the generation Y buyers.
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