Sunday, December 15, 2013

Real Estate sites such as MLSListings.com are being revamped

Dec 13, 2013, 3:00am PST

Real estate sites, MLSListings.com revamps, renews



Courtesy art
MLSListings
Where: Sunnyvale HQ
Employees: About 50
CEO: Jim Harrison (shown)
Represents Realtor associations in: Central Valley, Monterey, Pajaro Valley, San Benito, San Mateo, Santa Clara, Santa Cruz, Silicon Valley.
Subscribers: 16,000
Transactions facilitated: $70 billion+ annually
Real Estate Reporter- Silicon Valley Business Journal
Email  | Twitter
When it comes to house hunting, Zillow and Trulia are the 800-pound gorillas in the room. But Sunnyvale-based MLSListings doesn’t intend to get shouldered around by those website behemoths.
The region’s largest multiple listing service, the 50-person company trying to grab more market share by killing its sleepy website and relaunching with a renewed consumer focus. At stake is more than page views and, perhaps long-term, the very existence of the traditional Multiple Listing Service model itself.
The revamp, to go live in the coming weeks, comes as national real estate listings sites gain a critical mass of home-shoppers’ eyeballs. ...
Nathan Donato-Weinstein covers commercial real estate and transportation for the Silicon Valley Business Journal.

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