Planning your 2014 Marketing Budget

Marketing Tips From The Ibis Network

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Tips to Help Plan Your Marketing Budget In 2014 Posted: 11 Dec 2013 08:27 PM PST Planning your marketing budget can be a real hassle, especially for smaller companies.  However, a well-planned budget saves money which could then be spent on other much needed programs throughout your company. Saving money on your marketing budget is becoming easier as the years pass, but many companies may still not know exactly how to cut costs while maintaining a cutting-edge marketing strategy. Below are a few tips to help you plan your marketing budget for 2014: 1) Prioritize Your Content - Knowing what is important to your customers helps you determine which methods get their attention the best. You need to keep your audience attracted to your products and services by promoting your brand often, and in a targeted and timely fashion. 2) Monitor Your Expenses - Many companies are paying for marketing services they do not actually need. Much of social-media marketing can be done yourself, with little knowledge of how to do it. There are many perks to paid media, but it is crucial to be cautious when choosing this method. 3) Nurture Your Leads - Plan a budget to nurture your leads and follow through on each individual prospective client. The perfect marketing campaign does nothing if you fail to follow through, so keep in contact and give your clients a reason to remember you. 4) Watch for Trends - By watching and observing ongoing and upcoming trends in the social-media world, you can anticipate changes in the market and adjust your strategy accordingly. This lets you choose to either follow the upcoming trends, or innovate in a different direction. For daily social-media tips, visit our Facebook page here: Facebook.com/TheIbisNetwork

 

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