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Tuesday, April
9, 2013
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Every great
brand has a great story—a compelling narrative that grabs consumers'
attention, makes products fly off the shelves, and builds long-term
customer loyalty. Stanford's Strategic Marketing
Management shows you how to tell the story
of your brand more effectively by integrating your marketing strategy
with your overall business strategy.
Taught by the same faculty who teach in the Stanford MBA program,
this intensive, in-depth program offers a comprehensive examination
of the major components of marketing strategy, giving you fresh
insights and powerful tools to enhance your company's marketplace
position and profitability. In 10 days on our California campus you
will:
- Acquire
in-depth knowledge of competitive dynamics and how to leverage
them for success
- Gain
tools for analyzing customer preferences and enhancing customer
intimacy
- Understand
the role that emotion plays in customer decision making
- Explore
frameworks for approaching innovation and integrating it with
organizational culture
You can also
expand your learning with our optional two-day Digital Marketing Program,
which immediately follows Strategic Marketing Management.
Space is limited — the application deadline is April 30,
2013. Act now to
secure your place in the program.
Please share this information with others who may benefit from the
program.
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