Motif startupraises 25 million

Stock startup Motif Investing raises $25M

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Photo: Spencer Brown

Motif Investing, led by CEO Hardeep Walla, has raised $25 million in a funding round led by Goldman Sachs.

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Cromwell Schubarth

Senior Technology Reporter- Silicon Valley Business Journal

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Online stock startup Motif Investing said on Friday that it has raised $25 million in Series C funding.

The San Mateo startup led by former Microsoft strategy and development director Hardeep Walla said that the financing was led by Goldman Sachs Group and included money from existing investors Foundation Capital, Ignition Partners and Norwest Venture Partners.

Motif was founded in 2010, offering investors a way to invest in themed funds of up to 30 stocks for about $10 and individual stock transactions cost about $5.
In addition to these custom "motifs," the company this year added a new feature allowing individuals, brands and registered investment advisers to build their own motifs.
It plans later this year to let customers buy into these user-generated motifs on its site, enabling the motifs' creators to market their own investment ideas and receive compensation through a royalty program.
Click here to read the press release about the funding of Motif Investing.
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Cromwell Schubarth is the Senior Technology Reporter at the Business Journal. His phone number is 408.299.1823.

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