Thursday, March 21, 2013

Google pulls plus on Frommer's travel guides

Mar 21, 2013, 2:50pm PDT

Google reportedly pulling the plug on Frommer's travel guides


Google is discontinuing print runs of Frommer's, the travel guide publisher it bought in 2012.
Web Producer- Silicon Valley Business Journal
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Google made headlines last week by killing Reader, its well-loved but outmoded RSS reader. Now it looks like another popular but technologically outdated product is getting the axe: Frommer's print travel guides.
According to the travel news site Skift, the Frommer's titles scheduled for publication this year won't see a print run. Skift bases this on reports from unnamed travel writers who it says were contacted by Frommer's editors and told the books wouldn't be published. There are 29 previously scheduled books that won't be released this year, Skift reports, starting with a guide to New York for people with children.
Google bought Frommer's Travel from its publisher, Wiley, last August for $22 million. At the time it was announced that the Frommer's staff would be folded in with the staff for Zagat, the restaurant review company that Google bought in 2011 for $151 million. Google had no statement at the time as to what would happen to the print guides.
Frommer's has been publishing travel guides since 1957, when Arthur Frommer published Europe on $5 a Day, a bestselling guide based on his experiences as a soldier serving there during World War II. Its media properties grew to include 350 guides across 14 series before its purchase by Google.
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Jon Xavier is Web Producer at the Business Journal. His phone number is 408.299.1826.


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