Thursday, March 21, 2013

3 Effective ways to build your business using Linkedin


Marketing Tips From The Ibis Network



Posted: 20 Mar 2013 07:26 AM PDT
The Ibis Network Social Media Marketing Tips
LinkedIn can be used for more than just finding a new company or career building. Marketers can use the site as a prime way to build business by making connections with influential individuals in their specific industry. LinkedIn company pages are proving to be an excellent way to advertise at no cost. Here are three tips that will help benefit your LinkedIn company page and help grow your business without spending a penny.
1.) Create Leadership: One of the most effective ways to build your business on LinkedIn is to position yourself as an expert in your field. LinkedIn Answers  and Groups allow you to gain leverage in your specific industry. You can do this by sharing relevant and informative information from your website or blog. People join groups and ask questions to gain valuable information from someone who may appear more knowledgeable in a certain field of interest. Having answers to hard questions will build your professional reputation and help establish yourself as the go-to guru.. This type of marketing is subtle but will help promote your business to new audiences.
2.) Update Your Status: This is crucial. The more you update your status, the better opportunity you create to generate more clients. Use your status  to notify your connections of promotions you may be offering, business announcements, or new products you have to offer. This will help build your brand while creating trust with your connections. Do this without flagrant self-promotion.  
3.) Display Your Brand: When people go to any social media site you operate, your brand should be prevalent. Add a picture or logo that represents your company. Be sure your site is constructed professionally and has your contact information prominently displayed. People do not want to spend a lot of time trying to figure out  who you are and what you have to offer, your brand should speak loudly.
 
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