The Important Question Is "What Made You Call Me?"

What do you receive from consistent marketing? The answer might seem obvious, but it goes well beyond the obvious. The more frequently people see your name and your face, the greater the perception of success.

Perception is often your realty. The most important question to ask a potential client is “what made you call me.” The answer will indicate if your marketing is up to par.

If the answer is “I see your signs everywhere” then you’re on the right path, but you have more work to do. Of course, a sign on a Main Street will produce that response, especially if the person drives by it many times a day. Perception is driving by one sign 12 times and equating it to driving by 12 signs once!!

Others might respond by saying they always receive your postcards or they see you everywhere online. All of those responses equate to success, and when there are testimonials from mutual acquaintances who were previous clients, you’re IN.

It’s difficult to market consistently, if you are “beating the pavement” everyday as well as marketing. Both are full time jobs. Consistent marketing will enable what was previously perceived as reality to actually become real.