Just realized that I
never shared with you an article that was commissioned for, and published
in the March 2013 issue of Wired (physical) magazine.
Instead of capturing value, let’s find new ways of creating value, together.Language encodes our thinking. To write a new future, we need to use a new language. Let’s stop focusing on the overly narrow term “social media”. Let’s simply be social.
Think of collaborators as those you work with. Let’s have co-creators design what to build. Let’s ask communities to create scale. And, when we embed this new social language — words such as collaboration and purpose and community — into our discussions, value creation will flow. Relationships are to the social era, what efficiency was to the industrial era. And we all remember what relationships are built on, don’t we? Trust. After decades of building business on capital, oil, land and silicon, trust will be our foundation for what we create next.
Get the full article by
going here:
http://www.wired.co.uk/magazine/archive/2013/03/ideas-bank/we-need-a-new-language-for-the-collaborative-age
So how is language shifted and trust created? It’s NOT from exhorting others to trust and collaborate (“C’mon people. If we could all just trust and collaborate, all of our problems would be solved!” Snort.).
It’s also NOT from creating a new language alone* (Buckminster Fuller did an awesome job of defining “synergy” for the world but how many institutions do you know that talk about “winning through synergy” while actually flailing through incompetence? Quite a number.)
Instead, trust and collaboration need to be thought of as a byproduct of the system itself. That is, if the system is designed and reinforced in the right way, then trust and collaboration will naturally happen.