If hosting a radio show sounds a bit intimidating,
that’s ok. You’re not the only one who gets butterflies in your stomach when
speaking before an audience. In fact, many of our hosts start out as special
guests or show partners on our radio show before taking the main mic. Maybe
you’re okay without ALL the spotlight and would rather be a regularly appearing
guests, better known as a show partner.
These partners are real estate professionals that
frequent the show either monthly or bi-weekly as field “experts.” An example of
a show partner candidate would be a: financial planner, estate attorney,
mortgage specialist, reverse mortgage specialist, title officer, or even
insurance agent or home stager.
Once you experience exactly how fun broadcasting on
radio is and what a great value it adds to your business, you’ll be back for
more! Anyone who is connected to a Radio Fifty real estate radio show as a show
partner benefits tremendously in the following ways:
1) Referral
Business: Not only will you get business from call-ins
during the show but as a show partner, you are the “go-to,” expert referred to
buyers/sellers by our agents and brokers. Thus, you’re not just marketing
yourself, but you’re also creating a financial alliance with top producing
agents who are always working to get you more business.
2)
Leverage: Radio is powerful. Telling
people you are on the radio is an instant credibility booster. Instead of
passing out business cards or cold calling, you’ll be telling prospective
clients to listen to your radio show; differentiating yourself and making you
look way cooler than the competition!
3) Reach the
Masses: We can all agree that door-knocking and cold
calling is tedious. It’s also a complete waste of time; you can be so much more
efficient by broadcasting yourself on the radio. In an hour you will reach 5,000
more people with the radio than you would have on the phones. Because you’re on
the show bi-weekly, listeners will hear your message more than once, allowing
you to create a following of like minded people who value your opinions. You
will become their favorite C.F.P or reverse mortgage specialist to turn to for
advice and that, my friend, is not a bad place to be.
4) Better
than TV: Unlike TV ads, the radio doesn’t strive for a
perfect performance; we are live so there’s room for error and it’s sometime
encouraged. What we do strive for is real conversations with valuable
information that people can relate to their lives. Sometimes a little stutter or
a lost thought is just what the show needs to keep it “real”. Plus, people
fast-forward through TV commercials. With radio, you’ll be the headliner of the
show! Thus, guaranteeing that you will obtain optimal exposure.
5)
FUN: RADIO IS INCREDIBLY FUN! Our
goal is to create an interesting show that people want to listen to all the
time. Thus, you must have fun! Tell funny work-related stories that everyone can
identify with and you’re golden. Speak like you would to a friend to keep the
vibe intimate and genuine. You’re going to HAVE A BLAST!
This
post has been included in California Real Estate News
San Diego County, CA Real
Estate News
Post is included in group: Marketing 101 Post is included in group: Inspiration Station Post is included in group: Active Rain Newbies Post is included in group: Mortgage Bankers Post is included in group: Short Sale REALTORS®
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Monday, May 20, 2013
Starting on the sidelines there can be perks
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