How to Pitch Better: The Question Pitch
Today we begin a new series of short videos based on Chapter 7 of To Sell is Human, wherein I reveal the 6 successors to the elevator pitch.
Up first is The Question Pitch, which shows when you should use the interrogative to make your case (and when you should avoid it).
May 16th, 2013
The 6 essential lessons of a satisfying, productive career
Just in time for graduation season, Johnny Bunko is here to
remind you of the 6 essential lessons of any satisfying, productive career:1. There is no plan.
Make decisions for fundamental, not instrumental, reasons.
2. Think strengths, not weaknesses.
What do you consistently do well? What gives you energy rather than drains it?
3. It’s not about you.
The most successful people improve their own lives by improving others’ lives.
4. Persistence trumps talent.
There are massive returns to doggedness.
5. Make excellent mistakes.
Commit errors from which the benefits of what you’ve learned exceed the costs of the screw-up.
6. Leave an imprint.
Recognize that your life isn’t infinite and that you should use your limited time here to do something that matters.
* * * *
Buy the book at Amazon, BN.com, or IndieBound
Watch the classic 2-minute trailer
May 9th, 2013
Dan Ariely’s revised model of labor
Below is a fantastic TED Talk from Dan Ariely on why people work hard, when they’re willing to make extreme efforts, and how easy it is to crush their motivation.Among the insights and provocations:
- “Ignoring the performance of people is almost as bad as shredding their effort in front of their eyes.”
- “Is efficiency still more important than meaning? I think the answer is no.”
- “By getting people to work harder, they actually got them to love what they’re doing to a higher degree.”
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