KCM’s
Housing Predictions for 2014
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Posted: 02 Jan 2014 04:00 AM
PST
Making predictions
in what is still a somewhat volatile housing market can be tricky. That being
said, we are going to give you what we believe will be the five biggest
headlines for housing in 2014.
Home Sales Will
Surge
Many housing pundits are
calling for home sales to do slightly better in 2014 than they did in 2013.
To the contrary, we strongly
believe that home sales will skyrocket with increases of 10-15% in 2014.
Supply Will Struggle
to Keep Up with Demand
With a dramatic increase in
demand, it will be up to real estate professionals and builders to make sure
there is the necessary inventory to satisfy this demand. This will be a
challenge for much of the year.
Interest Rates Will
Increase Significantly
Most experts are calling for
an increase in mortgage interest rates in 2014. However, we believe the
increase will be more dramatic than is being projected. We believe rates will
be closer to 6% than 5% by year’s end.
Consumers Will
Demand More from Real Estate Professionals
Home search will become a
given to the real estate consumer in 2014. In order to differentiate
themselves from other agents, real estate professionals will need to bring strong, meaningful content
to the table in all their offerings
Go Mobile or Go Home
Any content strategy the
industry contemplates must have a mobile component. All information will be
accessed 24/7 in every conceivable environment. The professionals who
understand and act on this will dominate 2014.
We will break down all
five projections next week, covering one in greater depth each day.
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