Can SV move beyond the APP era?

Oct 4, 2013, 3:00am PDT

Can Silicon Valley move beyond the app era?

Enlarge

Vicki Thompson

Declara co-founders Nelson Gonzales, CSO, and Ramona Pierson, CEO, in their Palo Alto office.

Sponsored Links
	Develop skills that employers need. Learn it in class today. Use it at work tomorrow. www.phoenix.edu
	SurveyMonkey® Get feedback from your customers and vendors. Send a free survey. www.SurveyMonkey.com/Business
Get Listed Here

Lauren Hepler

Economic Development Reporter- Silicon Valley Business Journal

Email | Twitter | LinkedIn | Google+

Silicon Valley folklore conjures images of young, ambitious startup founders building a company out of a dorm room or garage.

In the case of Nelson Gonzalez and Ramona Pierson, their new startup Declara is an outgrowth of decades spent investing in social impact causes, studying cognitive processes in education and developing relevant software. (Read more about it here.)

Not exactly two stereotypical teenage entrepreneurs kicking around a new photo-sharing app while crashing on a friend’s couch in Sunnyvale.
“It’s not an app we’re trying to flip in a year and sell,” Gonzalez told me of Declara’s collaborative online learning ...

Lauren Hepler covers economic development, sports, and hospitality for the Silicon Valley Business Journal. She can be reached at