Editor's note: A previous version of this story misstated the
number of multiple listing services participating in the Zillow Partnership
Platform. Zillow is not disclosing the number of participants.
Zillow will get listings directly from the 1,000-member Corpus Christi
Association of Realtors, which has signed on to become the latest member of the
Zillow Partnership Platform.
The Texas-based Realtor association joins the Houston Association of Realtors
(HAR), Connecticut Multiple Listing Service (CTMLS), and Shrewsbury, Mass.-based
MLS Property Information Network Inc. (MLSPIN) as members of the Zillow
Partnership Platform. Like HAR, the Corpus Christi Association of Realtors
operates the local MLS.
A Zillow spokeswoman said other MLSs are participating, but declined to
disclose how many.
The Zillow Partnership Platform,
announced last May, provides brokers
and agents who belong to participating associations and MLSs with enhanced
branding and other perks in exchange for direct listing feeds.
"We are very concerned about accuracy and freshness of our listings as they
are displayed on public websites," said Josh Ellington, director of MLS and
technology at the Corpus Christi Association of Realtors in a statement. "We
applaud Zillow's efforts to increase accuracy by refreshing their database as
often as every 15 minutes using the direct data feed from the Corpus Christi
Association of Realtors."
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"The Zillow Partnership Platform strives to eliminate the confusion
associated with stale data, lagging price changes and incorrect statuses," said
Bob Bemis, Zillow vice president of partner relations.
Listings fed to the Zillow program show up on the Zillow Real Estate Network,
which includes Yahoo Homes,
Google Now, and
soon, HGTV's FrontDoor.com
Unlike Realtor.com -- which thanks to its ties to the National Association of
Realtors gets listings directly from most of the nation's MLSs -- third-party
portals get listing data from a variety of sources, including MLSs, brokers,
agents and listing syndicators like ListHub and Point2.
Zillow rival Trulia
launched a program in 2011, in which
MLS data takes precedence over other sources when discrepancies are found. Large
MLSs providing Trulia with direct feeds include the HAR, MLSPIN, CTMLS, Midwest
Real Estate Data LLC (MRED), and Bay Area Real Estate Information Services Inc.
(BAREIS) in the San Francisco Bay Area.
Trulia and
Zillow launched programs last year
that provide perks to brokerages providing direct feeds.
This week Zillow
announced that Hunt Real Estate ERA
is sending listings the firm represents in New York and Arizona directly to
Zillow, bringing the number of firms participating in the "Zillow Pro for
Brokers" program to 49.
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