Google@Authors
Talk
By Nilofer Merchant on Mar 22, 2013 04:23 pm
The most simple truths have deep implications. Today, the
average person has access to information that, 20 years ago, only the richest billionaire did.
I remember when as an analyst at Apple doing pricing and market
research work,
Today, of course, all that is moot.
Anyone, quite possibly everyone, can get a pretty good idea of what is
going on in a few minutes of web research. No exec team needs to hoard the
information. No middle management team needs to parse out what it means. And
what any individual can do — with seemingly disparate other people — is as
powerful as anything we’ve ever seen. As powerful as governments, as powerful
than big Goliath global organizations.
And that changes what we can create in business, the models to
measure value creation, the leadership needed and even the very ethos that we
effectively function by. It’s the Social Era, and it means change for all of us.
If you’re a regular reader of Yes & Know, you know I’ve been
talking about this idea well before last year. But right around March 2012, I
started doing my first talks on the topic, and have since published a book
with Harvard on the topic and so on. Well, somewhere along the way, I got
invited to give a talk at a venue that Google (the company) hosts whereby
they invite speakers who are in the area to come talk to their employees and
they film it and release it at no charge. Al Gore spoke the day after I did. (!)
I hadn’t honestly thought what it would feel like to be speaking
these ideas — in front of effectively one
of the most powerful organizations of this change. A little weird actually. But, still.
Worth doing and worth sharing.
Filmed in February 2013, and just released today:
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Saturday, March 23, 2013
Information access- Nilofer Merchant
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