One of the ways I view my job as a Realtor® is a customer relationship manager. It means that I work hard to build win/win situations between all of the people that it needs to take to get a deal to the closing table. So when my phone rings and on the other end is a pushy salesman I'm floored that they think their approach is going to work.At least a few times a week the phone rings and the dance begins. John from XYZ Company calls to try and sell me the latest and greatest real estate widget (name changed to protect the not so innocent). Now I don't know if John got my name from Active Rain or surfing the internet for real estate agents. No matter how he got to me, his approach was all wrong.
Anyone who wants to sell something, especially in a cold call situation, needs to understand that as soon as you contradict the person on the other end of the line you have reached GAME OVER. If you immediately begin to shove your latest and greatest widget down my throat you have lost me and I suspect about 90% of any other Realtor® you are calling.
We are in the get to know you business. Perhaps you might want to ask me first whether I know anything about your company or whether I've every heard of your XYZ widget. Maybe you should take a breath and if I say I'm not interested in what you are selling, instead of trying to knock me over with your canned speech, you ask me another open ended question that might engage me in conversation.
You might indeed have the latest and greatest widget that I need but if you take the approach of telling me that "I'm not serving my clients" by not listening to your speel well you have not only lost me for today but there is no way I'm ever going to consider your widget. You have absolutely no idea how I serve my clients. You haven't taken the time to find out.
So for any of the pushy salesmen that read AR and use it to try and win business. Back off and learn a little bit about how Realtors® do business. You might learn a thing or two and maybe even find someone who will take the time hear more about your products. If not then you might want to consider another line of work.
No Hassle-No Pressure-Just Straight Talk About The Northern Virginia Real Estate Market
Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations.
Licensed in Virginia
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