Radical Transparency, From the Top

01	Aug
	2013

Social Capitalist

You see it again and again: The attitude and behavior of top leaders set the tone for the culture of an entire company. In other words, leaders model the behavior they want to see the rest of their company embrace.
Here Jeffrey Hayzlett, bestselling author and an expert in marketing public relations and international business, speaks to that theme during his Social Capitalist interview:

I’ve always tried to be radically transparent. It’s probably one of the best policies that leaders can take. If you’re not transparent, then people don’t know where they stand with things, or with other leaders.

I can tell you that my team knows exactly where they stand on any issue. They don’t have to second-guess where I’m going to come from. I don’t want them to second-guess. I want them to know very clearly the conditions of satisfaction – where we’re going to go, how we’re going to do it and what we expect of them. By doing that, I think, it fosters … [and] becomes the culture of the company.

It takes a lot of time to develop the culture, but it certainly impacts the mood.

To read the full transcript of Jeffrey’s Social Capitalist interview, click here. To listen to this and other Social Capitalist podcasts, download them at iTunes.