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"MORTGAGE INDUSTRY: CUSTOMER EXPERIENCE MANAGEMENT & BRAND ROI"
Putting your customer at the heart of your business is the central tenet of
brand development, brand strategies and communication strategies.
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Two-thirds of customers say a positive customer experience caused them to
spend more;
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Eight out of ten customers would pay up to 25% more for a superior customer
service
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Three-quarters of those who switch brands relate this to a poor customer
experience;
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More than half of those who recommend a company make this based on the
customer experience rather than other factors such as price or product;
- Almost all of those who have had a bad customer experience tell others about it.
Download this white paper to gain insight on:
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experience-based differentiation
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the difference between serving and engaging customers
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emotional bonding with customers to gain a competitive advantage
- approach to a customer experience strategy
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