Marketing
Tips From The Ibis Network
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Posted: 20 Oct 2013 06:35 PM PDT
Search Engine Optimization (SEO)
requires a lot of time and effort to reach its full potential.
Designing your website to be more searchable and noticeable is the ultimate
goal. When someone searches for key words, or a specific business on
any search engine, you want to be at the top of that search; you also want to
have the best reputation from that search. Below are some tips to help
you improve your SEO.
1.) Word
Recognition- Find the words that are most
often used to search for your business. These key words or phrases are
what you need to focus your page title on. This will help to ensure
that searching in this way always results in your page showing up.
2.) Simple
Navigation- Keep an open site that is clear,
and try not to clutter it with too many links or videos. Many search
engines have difficulty with flashy websites, so keeping it simple increases
the potential reach of your site.
3.) Great
content- By filling your website with
content that is clear and concise, you make sure that once searchers have
found your page, they stick around to actually explore it.
4.)
Discoverability- You and your company have an
ultimate goal of being one of the most if not the most visible company in
your field on a search engine. It is up to you to make yourself that
way by building a website that is trustworthy and honest.
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