Saturday, October 19, 2013

Inside Casino M8trix



Oct 17, 2013, 6:46am PDT

Inside Casino M8trix: Never visited a $50M card room? Here's your chance


Vicki Thompson
The card room:
The main floor of the casino room. Some 2,500 to 5,000 people come to the casino each day. Most of the crowd is from San Jose, although the casino brings in players from San Francisco and South Bay cities as well. Demographics lean male, ages 25 to 54, with slightly higher education and high ethnic diversity. The casino has especially reached out to the Asian demographics. Its name is one reflection of that strategy, as eight is considered a lucky number in many Asian cultures).
Games include: Texas Hold’em, Blackjack, Baccarat, Double Hand Poker, Omaha Hi, Pai Gow Tiles, No Limit Hold’em
Managing Editor- Silicon Valley Business Journal
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You've seen the glowing Casino M8trix tower sign in San Jose as you speed by on Highway 101 after work. But have you ever been inside the $50 million card room?
M8trix, which opened in August 2012 at 1887 Matrix Blvd., draws 2,500 to 5,000 people each day to play everything from poker and Texas Hold’em to War (yep, that game you remember from childhood).
The company is on track to bring in $67 million this year, according to co-owner Eric Swallow, and employs 800 people.
The venue offers 49 gaming tables, while the 14-story tower has event space with a view and private rooms for karaoke. Longer term, the casino hopes to add up to 30 more tables and offer gaming on the top floor of its tower (if it can get city approval, which thus far has been messy).
Go inside Casino M8trix by clicking on the photos.
Shana Lynch is Managing Editor at the Business Journal. Her phone number is 408.299.1831.

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