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5 Ways You Should Leverage Your Website to Build Your Business
With the recent frenzy surrounding the rise in using social
media for the average small business to increase engagement and sales, many are
forgetting about the importance of their business’ website. Don’t get me wrong,
a strong social presence is essential in today’s world but there is a way to
have your cake and eat it too; to create a synergy between your website and your
social profiles so they cross promote each other. Below are just a few ways to
leverage your website to build your business:Remember why you built your company’s site in the first place:
If you think back to why your built your company’s website in the first place, it was likely to offer potential clients/customers with a way to get some background on you and to provide visitors with a way to preview your products and services. It is best to consistently be updating your website in some way to consistently be adding value and give your visitors a reason to come back and visit often. One way to do this is to start a Blog section of your site (usually with WordPress) and draft a brief article a couple times per week (at least) covering one product or service that you offer, a success story about one of your clients who recently used your service, or anything else you can think of that is interesting and relevant to your target audience. Keep your site fresh and interesting so visitors want to keep coming back.Build your business by creating a main lead collector tool on your website:
Even the best (and often the most expensive) website can become useless and irrelevant if you don’t have a way to “monetize” it. Always have a nice, big, visible lead form on your site and encourage visitors to join your email list or to get a free consultation. Incentive them by offering a coupon or discount for just filling out the form. This alone will dramatically increase the number of followers/subscribers/leads you get from your company’s website and will help you build your business.Leverage your website by having visitors check out your social profiles:
You probably already have social icons linking to their
corresponding profiles on your website (such as Facebook, Twitter, Google+,
YouTube, etc) but consider building your business by plugging those and
directing your website visitors to your social sites. One example would be to
hold a contest of sorts where you can post on your website, “This week
only: Click on our Facebook icon at the top of our website and “Like” our
Facebook page to claim your $1000 in free upgrades on any home you purchase from
us within the next 30 days”. You can obviously make the incentive
anything you want but the point is to create an incentive to drive traffic from
your company website over to your corresponding social sites to build your
business and to cross promote each site.Build your business by pointing visitors on your social profiles to your website:
There is a ton of focus these days on increasing engagement with customer on social sites but why not take a step to build your business further by directing that traffic back to your company website? The easiest way to do this is to place a post on your social media sites at least once per week with a special offer and simply copy/paste the link from your website. This creates a nice little ad on your social profiles and helps drive traffic to your company website. One example would be to post a link to your company site on your company Facebook page with the caption, “Click here to check out our official website and claim your free, no-risk consultation for service X”.Use a free YouTube account to promote and leverage your website:
I think we’d all agree that most consumers are fairly lazy these days and will opt to watch a video version of something vs. having to read about it any chance they get. Well there’s good news! You can capitalize on this and build your business by taking any piece of content you’d normally write about on your website and turn it into a short video on your free YouTube account. This can be anything from talking about your company’s current promotions/offers, to taking people through a quick video tour of your new home you’re selling, to narrating a power point presentation in video format. Anything you can turn into a YouTube video that promotes your website is good and you can take things one step further by always including a link back to your website in each YouTube video that you create.As you can see, there are many ways to build your business by having your social profiles and website cross promote each other. Author Joe Karns of Chicago-based Forward Progress Inc. is a marketing leader in helping small businesses increase their sales through a variety of online efforts. For more information on these strategies and a free, no-risk consultation, contact us today!
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