Work smarter and better

Work Smarter Better, A Chet Holmes Inspired Publication   FEATURED ARTICLE: Critical Success Factor: Not knowing your target audience is lethal when trying to accelerate your sales. By Claudia Newcorn Do you really know your target audience? And what really motivates them to buy? If you can’t answer these questions in detail – you are probably not differentiating your product or service with a compelling, sales converting message. Simply put, if you don’t know your audience, you’re missing out on revenue and profit opportunities. Are you product OR customer-driven? Few things frustrate business owners and managers more than poor sales or slow/no adoption of their product or service, the outcome of which often leads to a business foundering or even failing. And they’re left wondering, "What went wrong?" The real culprit is often not understanding the characteristics of the target audience and how to properly cater to their wants and needs; LEARN MORE     GROWTH INSIGHTS: Fueling Up For Extreme Growth Acceleration “Becoming a master is not about doing 4,000 things; it’s about doing 12 things 4,000 times.” – Chet Holmes To beat out the cutthroat competition to the top rung today, businesses have to harness every possible edge. Because the truth is the survival rate for businesses past 10 years is only 36%, according to recent business survival rates data from the Bureau of Labor Statistics. More shocking though, is the facts that only 79% of businesses survive their first year, 60% make it past three years, and only 54% survive past five. This is not very reassuring when you are at the helm. With approximately 64% of businesses going belly-up before their tenth anniversary, savvy c-levels are facing the problem head-on. LEARN MORE   There are 7 Steps to an effective sales process. Building rapport is the first step in the foundation of a dynamic sales strategy. Effective rapport building is the difference between selling your product or service and solving the needs of your prospect or client.   To effectively build rapport you must garner: 1. Likeability: Before people will listen to you, they have to “like” you and most sales people are likeable, but many stop here and never truly establish rapport. 2. Trust Once they like you, it opens up the opportunity to create trust. By asking questions you uncover their needs. 3. Respect: Finally when they trust you, they open up and begin to respect you as a resource that can impact their success. With your “solving hat” on you can then discuss the ramifications of not addressing those needs and how your service or product does address them. This is when selling turns into solving. Table of Contents Featured Article Critical Sucess Factor BBI Knowledge Sharing Initiative Rules to Follow for the Email Marketing Road Growth Insights Fueling Up For Extreme Growth Acceleration Coaches Corner 3 Essential Elements to Build Rapport Case In Point: Fanatical Success Health Check Performed for Healthcare Industry Client News: Opportunities Skyrocket Profits Event Brighter Future News Release New TIV Master Class New C-Level Resource Legendary Chetisms Limited Time Special Executive briefing   Education-based marketing and sales is so much more powerful than traditional advertising and sales. Working with a Specialty Healthcare Provider, Business Breakthroughs International’s Elite Growth Coaching team developed an entirely unique strategic approach that stopped promoting just their beautiful facilities and its bells and whistles, and started addressing the needs and fears of their target market. LEARN MORE   NEWS: OPPORTUNITIES   Skyrocket Profits Event was a big hitter as HUNDREDS of top business leaders and curious entrepreneurs joined us in the new free WorkSmarterBetter webinar series last month. The feedback is in and here’s what participants are saying: “Great insight- very inspiring!” “My favorite thing was the current information on the people who visit the web and the breakdown of the sales process.” “It was refreshing to tune in to an old favorite and hear about some new material. It was useful that very day.”     The first interactive session, SKYROCKET PROFITS: World Class Techniques to Unlock Untapped Buyers was hosted by Senior Consultant Gene McNaughton. 828 registrations clamored for the limited 250 live seats at the event. Stay tuned for the next webinar in August on moving beyond the reach of your competition. Sign up here to get your personal invite! Be a Benefactor of a Brighter Future Following the passing of co-founder Chet Holmes® a year ago, BBI announces its own next breakthrough and recently garnered expert c-level team. Chet’s 30 years of definitive content merges into a transformational organization where the teachings of its two iconic founding principals, Tony Robbins and Chet Holmes, are optimized to answer the latest challenges of the small-to-medium size business community. CLICK to read the full release. New Master Class Drives Fanatical Responses The Take it Virtual! division released a new video from a raving fan and announced a new free TIV Master Class training for c-levels with more than $1 million in annual revenue. Watch to learn how the Take it Virtual! system helped small business owner Kurt Hjelle, owner of Home Care Entrepreneurs, turn his life’s work into an invaluable long-standing asset. And, hear how he made back his entire investment with a single sale off his system. Watch now. C-Level and Owner Inspired Resources keep Coming Announcing a valuable new education-based resource available to you weekly. The Ultimate Sales Machine Blog represents a dynamic trusted resource dedicated to helping companies grow faster, smarter, better. COMING SOON! Let us know if you’ve got the stuff to be our next guest blogger. Contact marketing@businessbreakthroughs.com.            LEGENDARY CHETISMS   "Master this and you will see breathtaking growth in your revenue. The fastest way to grow any company is to focus a special and dedicated effort on your dream clients."   Chet Holmes, Page 103, The Ultimate Sales Machine.   If you are a company with over $5 million in revenue you have distinct struggles to reach that next big leap in growth. Find out the “The Five Critical Marketing Challenges Crippling Business Owners Today.” To qualify for this one-time complimentary executive briefing you must be a c-level executive or owner leading a business in the $5 million and up annual revenue range who is serious about growing their company. Email us at clientservices@businessbreakthroughs.com to secure your one-on-one presentation if 60 minutes is worth changing the trajectory of your company.       Unsubscribe | Tell a Friend Business Breakthroughs International Copyright © 2013 KMG. All Rights Reserved.

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