What are 13 of the most common words that keep companies from realizing
their full performance potential? (Hint: They are 13 words that are very
difficult to argue with.)
Those words are: “Hey, our goal is simply to put the best person in the job.”
Can’t argue with that, can you? Who can be against putting the best person in
the job??
Except……
Research has shown that the best performing teams are diverse teams. The
power of diverse perspectives is such that diverse teams outperform non-diverse
teams….and they outperform even more capable teams.
But humans are human. When left to our own devices, many of us prefer to
spend time with like-minded individuals. I’ll admit it: I often do. Frankly,
it’s just easier. And it’s also easier for me to picture how somebody who looks
like me and sounds like me will get the job done; this is particularly true if
it’s a difficult job or a stretch assignment, because I can imagine how I would
do it.
So let’s take this to its logical conclusion....with a basketball example. In
any random group of UNC basketball players from the past it could well be that
Phil Ford, Jimmy Black, Raymond Felton, Ty Lawson and Kendall Marshall would be
the best players. But would they be a national championship team? No way. And
that’s because they're all point guards. While arguably possessing the most
valuable skill set on a team, they will almost certainly be beaten by teams that
have more diverse player skills.
When I have built business teams in the past, I've tried to round out the
group by including a visionary, a doer, a skeptic, a client advocate and an
“historian” as part of the team, to name a few. And I have also worked to
include diverse backgrounds, whether acquired (time spent abroad, time spent at
competitors) or innate (gender, ethnicity).
If we can change our mindset from “Hey, our goal is simply to put the best
person in the job” to “Hey, our goal is simply to put the best team in place,”
we will have accomplished a great deal on improving company performance. And we
will have accomplished a great deal on increasing opportunity and diversity.
Photo: Imagezoo/Getty Images
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