Web anlytic tools for you

With all the web analytics tools out there, how can you get the most out of them to convey trends to your team? Members of the Young Entrepreneur Council share how they track their web insights and use them to improve their businesses.

Mixpanel for mapping your analytics

"When creating a Web or mobile product you're going to run into bottlenecks. Typically, teams speculate on the cause of the issue or are completely blind to the problem. Determine where the "blockage" is by tracking actions (like button clicks) on your site or mobile app and creating a funnel of those actions. This helps you determine what specific actions are not converting."

—Brenton Gieser | director of channel partners, Change.org

Visualize funnels

"One of the best ways to convey trends in our web analytics is by creating visualized funnels to show where the real problem points are in our conversion and sales funnel, and then we can think about how to improve conversions and reach our goals."

—Danny Wong | co-founder, Blank Label Group, Inc.

Weekly report card

"Set up weekly reports that will be sent at a specified time each week with whatever metrics you set. It helps to see changes over the weeks—every week—so you can learn how goals are progressing and to analyze overall trends."

—Josh Weiss | founder and president, Bluegala

Highlight metrics that matter

"Today's website analytics services can provide you with possibly hundreds of different metrics to review. That breadth is wonderful, but when reporting trends to the team, don't include everything because it can result in data overload. Instead pick 3 to 5 metrics that are most important and emphasize those trends when conveying strategy or goals to the team so everyone can focus on the priorities."