How to Increase Turnout at Your Events

14	Oct
	2010

Follow Up

For important FG events, we send out a teaser five days ahead to decrease attrition - last-minute cancellations or no shows of our Anchors. (Anchors are those high-cache or just high-interest individuals that get everyone else on the guest list excited.) In the teaser, we list the Anchors, ask if there's anyone the invitee would specifically like to meet, and then WE act as their ambassadors to make that connection happen. This method is VERY successful, but only appropriate for larger, big-name events.