Leaders know that communication
is one of their key roles. In fact, whenever I work with a leadership
team or group the subject of communication is undoubtedly at the top
of their list for needing the most improvement.
People want to know how to
communicate more effectively, and why people don’t always seem to hear
what they are saying when they do communicate.
And one of the areas where the gap is widest is in
communicating decisions. Decisions are made, but the communication of
those decisions is ineffective or incomplete.
What follows is a list of seven
questions (with some commentary) to help you successfully communicate
decisions within your organization (and beyond).
- What
are the key points or major messages you want to share when
communicating the decision? Outline these points
ahead of time. If each member of a leadership team is communicating
individually, creating a common list of key messages is even more
important.
- How
is this decision connected to/in alignment with our strategies,
vision, mission and values? As leaders you
(hopefully) have made decisions keeping your strategies, mission,
vision and/or values in mind. Help them see the connections and the
relevance of this decision to the long-term picture of the
organization.
- Have
we answered the “why?” to this decision? Too
often leaders describe the what, but never address the why. Knowing
why helps people hear, understand and accept a decision.
- Who
will provide the communication? Is
one executive making the announcement or sending the email to
everyone within the organization? Is each individual manager sharing
the message with their groups separately? Purposely decide who will
be communicating.
- How
will it be communicated (what is the best medium)?
Consider the message, its implications and the audience before
automatically determining the approach or doing what you always do.
- When
(or by when) will it be communicated?
Chances are the sooner the better. Even if you don’t have complete
information, give people what you do have as soon as possible. If
communicating separately, some agreements on when the communication
will be completed are important – to make sure some pockets of the
organization don’t have the information far ahead of others.
- What
will be the process to check for understanding? Communication
is a two–way process. A complete communication plan makes sure that
people have gotten the message and that they understand it. To be
most successful, you need to create some sort of feedback mechanism
or dialogue.
Remember – When we communicate
the right information at the right time in the right way our
communication will be more effective.
Kevin Eikenberry
Chief Potential Officer
The Kevin Eikenberry Group
p.s. Build all of the skills you need to be
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