Saturday, August 31, 2013

Webinar on how to build your brand using Facebook


The KCM Blog - How to Use Facebook to Build Your Real Estate Brand [WEBINAR]




Posted: 31 Aug 2013 04:00 AM PDT
FB Blog Post
Share

 


 

Friday, August 30, 2013

Violin memory, Pure storage hope to avoid Fushioni example


Aug 30, 2013, 11:25am PDT

Violin Memory, Pure Storage hope to avoid Fusion-IO example


NYSE photo
Everything looked rosy for Fusion-IO when it went public at $19 a share. It closed Thursday down more than 40 percent at $10.84. Shown here are, from left, founder and Chief Marketing Officer Rick White, Apple co-founder Stephen G. Wozniak, who is Fusion-io's "chief scientist," and David A. Flynn, who was replaced earlier this year as CEO.
Senior Technology Reporter- Silicon Valley Business Journal
Email | Twitter | Google+
Violin Memory and Pure Storage this week made bold promises about future IPOs but first they will have to avoid the example of Fusion-IO, the flash storage competitor where Apple co-founder Steve Wozniak is "chief scientist."
Salt Lake City-based Fusion-IO went public in spectacular fashion back in 2011, raising $233 million when it sold its IPO shares for $19 each.
The stock soared as high as $39.60 within five months on the promise that flash storage would replace the spinning disks that have been the backbone of data center for years. But the shares closed Thursday at $10.84, down about 43 percent from the IPO price.
The speed of flash memory tantalizes companies that need faster access to the masses of data being created in the mobile computing era. Two major contributors to that data deluge are Facebook and Apple, Fusion-IO's biggest customers.
But the cost of flash storage has remained high, going today for about $6 or more a gigabyte stored compared to the 50 cents to $1 per GB of disk storage sold by legacy companies such as EMC and NetApp. Hell, there are even places where tape, disks' predecessor technology, is still being used to store data that nobody needs to get to fast.
Storage upstarts like Fusion-IO and Violin Memory say they have figured out ways to make flash cheap enough to be the right answer for customers who need their data immediately.
Pure Storage goes further, saying that it has figured out a way to apply advanced software technology to flash to make it nearly as cheap as disks. Its president, David Hatfield, told me that revenue at the Mountain View company has grown by 50 percent sequentially since it began making sales a couple of years ago.
  • Page 1
  • 2
|View All
Cromwell Schubarth is the Senior Technology Reporter at the Business Journal. His phone number is 408.299.1823.

Active Rain


Having trouble viewing this email? Click here

 



 
 
 
Real Estate Coaching
 
Real estate coaches come in all shapes and sizes. It all depends on what you're looking for: prospecting techniques, motivation, sales strategies, etc. While they all promise to deliver results, which ones actually do?
 
You may already be familiar with companies like Mike Ferry and Brian Buffini & Company when it comes to real estate coaching. But what did you think of them? Would you use them again if you needed that extra push?
 
Maybe you like the different approach By Referral Only uses. Ever used this coaching company? Tell us about it!  
 
 
NEXT NEWSLETTER
In two weeks we will share your reviews for personal branding and self promotion companies. Get your name in lights by reviewing your best or worst of them!  
 
 
Product Categories
 
 
New Products
 
Have you used Agent Machine? Share your experience! 
 
One of our own
 
This coach is your fellow 'Rainer! Check out Coach Katerina LLC. Leave a review if you have worked with her before and share with your AR family!
 
 
 
 

 

ActiveRain | 11332 NE 122nd Way | Suite 200 | Kirkland | WA | 98034

 

Daily market commentary


Greetings! Here's your Daily Commentary report compliments of
Alan Russell & Princeton Capital!
Call me today for current rates and market information at (650) 947-2296.
 
 
 
 
 




Friday’s bond market has opened fairly flat with this morning’s economic data giving us mixed results. The stock markets are showing minor losses during early trading with the Dow down 31 points and the Nasdaq down 17 points. The bond market is nearly unchanged from yesterday’s closing level, but we should still see an improvement of approximately .125 - .250 of a discount in this morning’s mortgage rates due to strength late yesterday.

Yesterday’s 7-year Treasury Note auction went better than Wednesday’s 5-year Note sales did, but was still not very impressive. Many of the benchmarks we use to gauge investor demand showed average interest at best. Fortunately, the news didn’t have too much of an impact on the broader bond market as bond prices improved from their morning levels, causing some lenders to improve their rates later in the day.

The first of this morning’s two economic releases was July's Personal Income and Outlays report at 8:30 AM ET. It revealed a 0.1% increase in personal income last month while spending rose by the same. The income reading matched forecasts however, the spending reading was weaker than many had expected (0.3%). That makes the data good news for the bond and mortgage markets because slower than expected consumer spending means the economy likely will not grow as much as predicted. Since consumer spending makes up about 70% of our economy, any data related to it is watched fairly closely.

Late this morning, the University of Michigan announced that their Index of Consumer Sentiment for August actually stood at 82.1. This was an upward revision to the preliminary reading of 80.0 that was posted earlier this month and exceeded forecasts of little change. That means that surveyed consumers were a little more optimistic about their own financial situations than many had thought. And since rising confidence usually means consumers are more apt to make a large purchase in the immediate future, we should consider this data negative for mortgage rates.

Next week brings us the release of some key economic data including the ISM manufacturing index and the almighty Employment report that could easily influence the Fed’s tapering decision at their next FOMC meeting later in the month. The financial and mortgage markets will be closed Monday in observance of the Labor Day holiday and will reopen Tuesday morning for regular trading. There is no early close for stocks or bonds today, but it would not be surprising to see volume lighten up as many traders head home for the long weekend. Look for details on next week’s events in Sunday’s weekly preview.

If I were considering financing/refinancing a home, I would.... Lock if my closing was taking place within 7 days... Lock if my closing was taking place between 8 and 20 days... Float if my closing was taking place between 21 and 60 days... Float if my closing was taking place over 60 days from now...
 
 
 
Alan Russell
161 South San Antonio Rd. | Los Altos, CA 95022
Ph: 650-947-2296 | Fax: 408-335-1118
alanrussell@princetoncap.com

September Calendar

We’re sending this out before September since we want you to take advantage of the great Labor Day Sales and know what to look for the rest of the month.

Freebies

There’s a freebie this month! September 29th is National Coffee Day and some establishments are providing a free cup of joe. Last year, you could find free coffee at Krispy Kreme, Waffle House, 7-11, and Caribou Coffee. Keep your eyes peeled for other chains offering a sweet deal as well.

Labor Day Sale

A lot of the back to school bargains will end with this holiday weekend.
Summer items will be on bargain basement clearance.
Mattresses are often 50% off on Labor Day weekend.
Most stores have some kind of sale going on to bring you in. Look for sales at high end stores such as Restoration Hardware, Williams Sonoma, etc. Maybe now is the time to get that cappuccino machine you’ve been wanting.

Best Stuff To Buy This Month

  • Patio Furniture – Last year KMart won the slashing award for selling the remainder of its patio furniture for 90% off. Target and Sears sliced 60% off. Check out your local hardware stores like OSH or big box like Lowe’s and Home Depot to see what they’re offering at end of season.
  • Last Year’s Car Models – August and September are when the new cars come rolling off of the line and into dealerships. And the dealers want to have more room for the new cars, so look for great offers on the ones sitting on the lot. You can look for lower pricing and special financing deals.
  • Get the latest iPhone – Apple is set to announce the new release of the iPhone in September. They’ll drop the price on the 5 in order to clear out their inventory. Per DealNews, there are rumors that Cupertino is planning to release a “budget iPhone.” So either way, you’ll win out with an affordable iPhone.
  • Apple is expected to release a new iPad mini and Amazon is expected to release a new Kindle Fire. To clear out older inventory, look for big price drops.
  • HDTVs are still hanging out at all time low prices. Although they didn’t reach all-time low prices like they did in July, 55″ 3D LCD HDTVs did fall to their second-lowest price of the year ($700) this past August. Chances are the price won’t drop on these sets until the holidays, but if you’re in the market this month, look for deals at or below the average $729. This price point should get you a name-brand 55″ 3D TV with built-in WiFi and app support. Plasma screens are also hanging out at affordable prices.
  • Computers - There are still some great deals on laptops and desktops thanks to the back to school sales. Stores that overbought will have inventory to clear out.
  • School Supplies – Yup, still a good time to buy all the paper and pens and pencils you’ll want for the year.
  • Golfing Equipment – Guess what else gets released in september? Yes, new golfing equipment, so once again, look for good deals on last year’s models.
  • Barbecues and Grills – Love that end of season savings.
  • Landscaping Material – Yup, bushes and plants and mulch.
  • Jewelry – September is one of the 6 months with no gift giving, and so look for special pricing on jewelry
  • Produce in season: apples, berries, cantaloupes, honey melons, nectarines, peaches, plums, cauliflower, corn, eggplants, peppers and spinach

What Not To Buy

You might think to buy an appliance this month since manufacturers roll out their new models in September and October. But hold off on that until Black Friday sales in November.
And hold off buying Fall clothing. It’s at full price. Also, don’t buy your winter coat right now.
Are you planning on doing a lot of shopping this weekend?

Mortgage News roundup


Mortgage Concept2

Happy Thursday. We hope you have fun plans for the long weekend coming up. Are you planning one last barbecue? Some good hikes?
For today’s mortgage news roundup, we have both sides of flipping houses, a list of repairs every new homebuyer should make (and established ones should re-read to see what you’re missing), and an update on the government easing restrictions for down payments.

Repairs Every New Homebuyer Should Make

Just bought your home and not sure where to start? Here’s a list of maintenance and repairs you should do before move in and up to annually.
Move-In Week
Make it a point to turn on all of your major appliances and let them run for a complete cycle, especially if your home is newly built. Believe it or not, contractors and home inspectors don’t always test out these devices after installing them.
It’s important to find out if the appliance was properly installed. A leak left undetected can become a nightmare. You should also read your home warranty to understand your rights and responsibilities should anything go wrong.
Read the article for more suggestions at 45 days, and 6 months. They also have suggestions for annual maintenance and every other year that you should put on your calendar or tickler file.
As they say, don’t put off small repairs because when you do,they get big and far more expensive very quickly.

15 Cities Where House Flippers Are Making Tons of Money

Have you ever thought of being a home flipper? This article on Yahoo Finance lists the 15 best cities where people are making the most money flipping houses. Not surprisingly, the majority of places are in Florida.
You can read the full report on Realty Trac and see how California is doing specifically.

Buying a ‘flipped’ home? Be careful

On the flip side (sorry, couldn’t resist), there are a lot of flipped homes on the market. MarketWatch has an article on what a home buyer should be aware of before buying a home that was bought cheaply and fixed up.
Current flipping activity is at its highest since RealtyTrac began tracking it in 2007. How do you make sure you don’t buy a home that has been renovated cosmetically, with serious underlying issues beneath the fresh paint?
  1. Find out who did the work
  2. Hire a good home inspector
  3. Look for structural problems
  4. Ask for and verify the permits

Government relaxes mortgage down payment rules

CBS News is reporting that the Government is relaxing mortgage down payment rules.
The proposed new Qualified Residential Mortgage rule, released jointly by six government agencies, was cheered by both consumer advocates and mortgage industry members–who typically don’t see eye-to-eye on much–largely because it eliminates much stricter down payment rules that the previous version of QRM would have created.
The six agencies–the Federal Reserve Board, the FDIC, the Federal Housing Finance Agency, the Department of Housing and Urban Development, the Office of the Comptroller and Currency and the Securities and Exchange Commission–are taking comments on the proposed changes through the end of October.
Under the old rule, the requirement was going back to a 20% downpayment. The new rule will have the mortgage lender evaluate the applicant on an individual basis.
Many of those comments attacked the original QRM rules. The proposed changes, on the other hand, are causing nearly universal joy to ripple through housing and mortgage groups.
“This new proposal shows that regulators listened to the comments from the wide range of stakeholders involved,” said Chris Estes, president and CEO of the National Housing Conference, an affordable housing advocacy group. “Aligning the QRM rule with the QM rules will allow more American families to become homeowners and ensures that housing markets can remain strong in the future. This is especially important for communities that are still rebuilding from the foreclosure crisis.”
If you have questions about eligibility for a mortgage, talk to a professional loan officer. They diligently study the news and market and stay on top of the interest rate trends. They also are in touch with many lenders to find the best package for your situation.

3 Marketing tips for your company blog


Posted: 29 Aug 2013 07:01 PM PDT
Blog
Blogs have become a major tool for marketing strategies, and are used by many businesses to drive traffic to their other networks, create authority and, most importantly, create business. If used correctly, blogs can help companies generate more revenue. Below are three very simple online marketing tips you can use to optimize your online presence and attract a larger audience to your blog, and in turn your company.
1) Search Engine Optimization (SEO) – SEO is a very useful and strategic method of marketing. By using keywords that are widely searched, you can ensure that your blog will rank more highly in search engine results, which will generate more traffic to your blog. With just a little research, you can find a list of commonly searched words that will naturally fit in your blog.
2) Back Linking – Back linking is essentially linking to another website on your own website or blog, or having your page linked-to via someone else’s site or blog. This is a great way to add credibility to your business while also optimizing your search engine results. You can support other individual or company blogs while adding a bit of information about your company through the “links” feature that many blog networks provide.
3) Stay Socially Active – Engaging your site’s visitors on a regular basis is essential. If your readers post a comment, be sure to reply and let them know that you received their post. You should also read and comment on other blogs. This will keep your name in the public eye as you gain new connections, and allow you to subtly market your business. Remember that activity and interactivity are the keys to social media marketing.
For daily social-media marketing tips, “Like” our Facebook page here

13 Tweets a Real Estate Agent should have answered- Gary V

13 Tweets a Real Estate Agent Should Have Answered, Not Me.








For years I've sat and listened to people complain about Twitter:
It's a waste of time!
My demo just isn't using it.
There's no way to break through the noise.
And for years I've been ranting and writing books like Crush It, Thank You Economy, and now Jab, Jab, Jab, Right Hook where I've been trying to explain that Twitter should be about listening and not talking ( at least at 1st ). So instead of continuing to rant and write and yell and scream and make videos, I've decided to put my money where my mouth is and actually show you how to do it in a LinkedIn post.
Here you go. I sat down for about 15 minutes (15 !!!!) and found thirteen examples of the kind of tweets you can be finding, engaging with, and getting value from. Everyone below is a normal user who is just talking and expressing their feelings the way humans always have, only now they're doing it in 140 characters, the way we do in 2013. If you're willing to put in the effort and do a little bit of listening, you, too, can jump into conversations just like I did and create context with people like these that may eventually lead to the sale.
Putting in the work is what matters in social. So from this day forward I'm going to be putting in effort to show you what I'm talking about, just like I do in Jab, Jab, Jab, Right Hook. Instead of just talking more, I'm going to be showing you exactly what you need to do in order to achieve success in your industry by using social correctly.
Real estate agents and real estate companies, brokers and renters, you should be ashamed of yourselves that I, a wine-guy-turned-business-media-guy, am the person who's responding to these tweets, and not you.
DISCLAIMER: This has nothing to do with how many followers I have. Every one of these tweets was discovered using www.twitter.com/search by looking up terms like "looking for an apartment" and "house hunting". Literally anybody can do this!
https://twitter.com/swiftlykels/status/373072963488055296https://twitter.com/tylercoates/status/369864424661602304https://twitter.com/carinacarr_/status/372949237014609920https://twitter.com/Sandra_Ison_CMH/status/371359111658885120https://twitter.com/Lexanese_/status/363798152605736961https://twitter.com/Nancy_Arreola/status/365944985595555840https://twitter.com/azn_Seddie/status/372902688918601728https://twitter.com/Areli_Ree/status/372824331862016001https://twitter.com/noorareed/status/373092726512058368https://twitter.com/K_Shar/status/373065954596765696https://twitter.com/jillyfishh/status/372559803299557377https://twitter.com/JJH__xO/status/372033595918913537https://twitter.com/NSlayton/status/344346547871420416
So why aren't all real estate agents doing this? Because the dirty little secret is that whether you're a real estate agent, or a sneaker shop, or a Fortune 500 company, most people don't think that engaging with the end consumer is scalable. They think that the time put into engaging with these people one-on-one isn't worth it relative to the value you get at the end of the day. They'd much rather spend their money on buying banner ads, or doing SEO, or landing pages, or billboards, than putting money into people to engage with potential customers. They'd rather run the sprint than the marathon. Long-term, it's going to be really fun for me to watch and see how this all plays out because at the end of the day, as push-marketing's effectiveness continues to decline, people are acting more and more human on the internet.

And humans want to talk to other humans, not to banner ads.

UPDATE: