Thursday, January 10, 2013

Marketing mastermind- Heidi Sloss

Sep 122012

We just started the last quarter for 2012 and it’s a great time to take a moment and do a self-assessment on your business for the year so far. How is your current marketing plan working? Are you getting traction with your prospects? How is your prospect to client conversion rate? High? Low? In between?
For those of you who heard me speak, you know that I define marketing as:
“Building a relationship with a prospect, or a great referral source, until they feel comfortable enough to do business with you.”
And you may recall that I challenge audience members to raise the bar on your marketing efforts because the fact of the matter is that marketing is your business–no matter your industry. Without marketing you have nothing.
Let me repeat this, because this is a headline: Without marketing you have nothing.
The bad news is that you are probably not in the position to hire a team of dedicated marketing and sales professionals.
The good news about this situation is that you are not alone. While running a business can be isolating, many other business owners are in the same situation, facing the same challenges. Like you, they are talented at what they do, but have a hard time generating enough sales. But with a small group of other like-minded business owners you can reinvent success right here, right now!
I am introducing my Marketing Mastermind for business owners and sales agents who are looking to ramp up their marketing efforts and end 2012 with a big bang.
Please note: my Marketing Mastermind is not for everyone.
First all of, I am limiting participating to only 4 select business owners or independent sales agents. Second, this is not a program for people who need convincing that marketing is their livelihood. But this is a perfect program for people who want to actually make money–not just ‘attract’ it.
My Marketing Mastermind for people who want to rejuvenate, reinvigorate and reinvent their business. This is a limited program for a few people who are ready to roll up their sleeves and get to work. In sum, this is a program for people who know that success is within their grasp, but need a little help to nudge them on their way.
Small print: We will meet for 5 sessions, every Tuesday in October from 3 to 4 pm, on the phone. Each week we will discuss marketing strategies that you are (or should be) doing. Each participant will commit to action items and then report back to the group on their progress. Sessions will be recorded, missing is not optimal. Dates of program: October 2nd, 9th, 16th, 23rd and 30th. Call-in phone number will be provided upon registration. Program consists of 5 hours of business strategizing with a national marketing expert (me!) and 3 other like-minded business owners. Price to participate is $1000 for all 5 sessions. Send an email to: hsloss@heidisloss.com to register. Registration is limited to the first 4 people to sign up.
Commit to your business, commit to yourself, commit to your success!
Yours,

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